Mobile marketing. A literature review on its value for.
This paper summarizes the progress and the future directions of m-commerce research. Despite the rapid proliferation of Internet-enabled mobile handsets, empirical research has been undertaken.
In this paper I will describe the background for the development of the mobile commerce, research into its potential benefits, as well as investigate further developments of this type of commerce. 2. Background Mobile services, along with mobile commerce, are growing very fast. From the very beginning m-commerce was not very successful, but now.
Most Downloaded Electronic Commerce Research and Applications Articles The most downloaded articles from Electronic Commerce Research and Applications in the last 90 days. Exploring the growth challenge of mobile payment platforms: A business model perspective - Open access.
Research Papers on E-Commerce. The explosion in the use of electronic commerce (e-commerce) by the business sector has been tremendous since its inception only a few years ago. From governments to multinational companies to one-person start-ups, e-commerce is increasingly being viewed as a key business modality of the future. In regard to this.
ThaeMin Lee in his paper “The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce” (2005) investigated the impact of perceptions of interactivity on consumer trust and transactions in mobile commerce and concluded that trust does in fact play a significant role in determining.
The paper contributes to existing mobile commerce and adoption research by presenting a detailed description of factors that enhance and inhibit mobile payment adoption, and by giving propositions for future research of this emerging topic. 1. 2. Adoption of mobile and electronic payment systems Mobile payments are defined as the use of a mobile device to conduct a payment transaction in which.
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. E-commerce is a boom.
Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy. Abdul Gaffar Khan. Abstract- Information Technology has been playing a vital role in the future development of financial sectors and the way of doing business in an emerging economy like Bangladesh. Increased use of smart mobile services and internet as a new.
Abstract— Mobile and e-commerce applications are tools for accessing the Internet and for buying products and services. These applications are constantly evolving due to the high rate of technological advances being made. This paper provides a new perspective on the types of applications that can be used. It describes and analyses device requirements, provides a literature review of.
In this paper, we classify the literature on m-commerce research and present a comprehensive review of these studies. The review covers 149 journal articles published between 2000 and 2003. The reason for selecting this time period is that the topic is fairly new and most of the research on m-commerce began to be conducted only during this period.
Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims. E-commerce is a multi-disciplinary area, which.
Mobile e-commerce Dissertation Topics. Mobile e-commerce, mobile commerce, or m-commerce is the next frontier in e-commerce. An increasingly networked and mobile world means that the Internet is no longer shackled to the desktop and a landline. It is now available in many mobile devices including smartphones and tablets. Savvy retailers have.
The E-Commerce market is thriving and poised for robust growth in Asia. There are players who made a good beginning. Their success depends on their understanding of the market and offering various types of features. This paper gives an overview of the future of E-Commerce in India and discusses the future growth segments in India’s E-Commerce.
